Five Marketing Predictions for 2025
Jan 2, 2025By this point, most marketers have become accustomed to the never ending whirlwind of change and evolution in the digital…
SEO
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UX: 5 Tips For User Centric Web Design
Nov 9, 2023Part 2 of our UX blog series! This instalment covers user centric web design.
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UX: The Fine Line Between Enraging and Engaging
Oct 13, 2023Part 1 of our UX blog series! How you can use engagement and bounce rates to identify UX issues.
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Will AI replace Google Search?
Apr 11, 2025When the likes of ChatGPT, Gemini and MidJourney exploded in popularity around 2023, digital marketers everywhere were immediately on alert.…
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Beyond the Algorithm: Why Human Insight is Still Crucial for Effective PPC
Feb 25, 2025Automation has revolutionised PPC, with AI and machine learning having the ability to handle bid adjustments, ad placements and audience…
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How to Maintain SEO Rankings
Feb 13, 2025Search Engine Optimisation (SEO) isn’t a one-size-fits-all and certainly not a one-time effort, it’s a meticulous art of ongoing processes…
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Embracing Manual PPC for Small Budget B2B Businesses
Jan 30, 2025If you are a small B2B business with limited budgets, navigating the complexities of Pay-Per-Click (PPC) advertising can be a…
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All you need to know about zero-click searches and SEO
Dec 9, 2024Google is increasing the frequency of zero-click searches in a variety of SERPs. Here, we analyse what zero-click searches mean…
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Google’s August Core Update: Will it Impact Your Website?
Sep 24, 2024If there’s one thing that SEO professionals everywhere would agree on, it’s that 2024 has been a tumultuous year for…
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