At Extramile Digital, we use artificial intelligence (AI) responsibly to enhance our digital marketing services and the work we do for our clients.
AI is fast becoming a powerful force, and at Extramile, we feel it is important to embrace changes to the digital landscape. We are also committed to being transparent with our clients on how we currently use AI within our business. This is why we have developed an AI policy that outlines our intended use of AI-driven technology within our agency, and we will operate under the following guidelines to create thoughtful, efficient, innovative, and ethical work both internally and for our clients.
We use AI to improve marketing efficiency, creativity, and personalisation in the following areas:
- Research for Content Creation: using it to help research and generate ideas for
creating content, images, and videos while ensuring human oversight. - Data Analysis & Insights: Leveraging AI for trend analysis, customer
segmentation, and performance optimisation. - Automation: Enhancing customer interactions through chatbots, email automation, and
predictive marketing tools. - Advertising Optimisation: Improving targeting, bidding strategies, and ad
performance using AI-driven insights. - Design: To help inform research for the design process for website projects along
with driving efficiency through design processes and for client engagement throughout design. - Caption Writing: using it to brainstorm social media captions.
- Organise internal data and communication, such as Meeting recaps, Agendas and
outline Personal task lists - Paid Media Optimisation: Supporting ad campaign analysis and reporting
insights. - Web Development Assistance: Identifying common development patterns and providing efficiency
improvements in coding processes.
While AI enhances our capabilities, human expertise remains central. All AI-generated content and recommendations are reviewed by our team to ensure accuracy, brand alignment, and compliance with ethical standards.
AI is not used to generate the copy, and all copy is edited and optimised by our team to ensure that any SEO/Google performance is not compromised
The following applications are examples of how we will NOT utilise AI within any Extramile Digital or client-related work:
- To share personal data or any sensitive company or client information.
- To create content for a client without disclosing the use of AI.
- As a source in any blogging or copywriting without being vetted for accuracy, tone, grammar, etc.
- To create testimonials.
- To replace any piece of work or deliverable in its entirety. It is important to note that we will always disclose when AI is being used to assist in content creation or automation.
We adhere to ethical AI principles, ensuring that:
- AI is used to complement human creativity, not replace it.
- No deceptive or misleading AI-generated content is produced.
- AI applications comply with relevant laws, industry standards, and platform guidelines.
Your data security is our priority. When using AI tools, we:
- Comply with GDPR, CCPA, and other data protection regulations.
- Do not sell or misuse client or customer data.
- Ensure AI-powered solutions respect user privacy and consent.
We believe in transparency regarding AI’s role in your campaigns:
- AI-driven insights and recommendations will be clearly explained.
- We welcome client feedback on AI usage and are open to adjustments based on preferences.
AI technology evolves rapidly, and so does our approach. We continuously review and refine our AI strategies to ensure ethical, effective, and client-centric marketing solutions.