Staying update to date with algorithm changes
Google often rolls out updates to how it ranks content on SERPs. These are known as algorithm updates. If even reading the phrase “algorithm update” causes your insides to shudder, then our team of SEO experts are ready to roll out a variety of technical and content SEO strategies on your site.
When Google rolls these updates out, it’s typically to rank helpful, well written content higher. Future Proofing the websites we work on, our content team, specialising in technical B2B SEO content, work to a set of guidelines which Google says is imperative when writing content. E-E-A-T, expertise, experience, authority and trust, should be worked into all SEO content.
The other side of the search world, which is imperative for ranking well, is technical SEO. In some of the recent algorithm updates, Google has increased the dependence on good performance of technical Core Web Vitals. These are ranking factors that our developers follow when creating new websites and improving existing ones.
Using the expertise of a B2B SEO agency
Piecing together a good SEO strategy isn’t something you can do when you get a spare 20 minutes. It requires long term thinking and understanding. You’ll need to consider:
- Are the keywords you want for your website meant to inform, sell, or help people find something?
- Are you targeting a mixture of long and short tail keywords?
- Is the structure of your web page good?
- Do you have a blog strategy which will help to drive relevant traffic?
- Can you carry out consistent technical audits?
- Can you generate links by creating digital PR content?
- Can you fix Core Web Vital issues?
- What are your competitors doing as part of their SEO strategy and how can you surpass them?
When we strategise, we consider ourselves as an extension of your marketing team. We learn to be experts in your area and combine this with our SEO skills to deliver cutting-edge SEO performance. Your future self will thank you when the next Google core update rolls round…
Frequently asked SEO questions
Neither are the most important, they’re both as important as each other. With low quality, spammy content you won’t rank. With low quality technical essentials you won’t rank.
So, create brilliant content that informs your customers and do it on a crawlable website that loads quickly on mobile and desktop.
Seeing the benefits of SEO can take a little longer than putting a budget behind adverts, for example. Depending on your strategy, it can take months to see significant improvements.
Yes, SEO is an essential channel for a holistic marketing strategy. It’s a valuable investment for businesses looking to increase their online visibility and those looking to attract new customers.
No! Black hat SEO is the use of unethical and unsustainable tactics that can almost always result in penalties from search engines.
Our ethos of quality, authoritative SEO means much of what we do is future-proof. Google will always promote technically healthy websites that contain a range of informative and well optimised pages, regardless of algorithm updates.
Yes, ROI reporting for SEO is imperative. Every time we make a change to your website, we ask ‘will this have a positive effect on conversion rates?’
Our sole aim of our B2B SEO strategies is to help you reach your business goals. By integrating a CRM system, SEO ROI reporting becomes easier with the opportunity to attribute a marketing channel to a lead.
By the end of your first year using our SEO services, you will see how many conversions organic search has brought in. You will also see how much you have spent on SEO, making it a measurable investment that pays off.
For most B2B clients, we class a conversion as an email, phone call or contact form enquiry. But where a CRM or e-commerce is set up, we can attribute actual sales to a channel. We attract quality leads interested in your products and services by using smart keywords and relevant content topics.
It’s ok if you don’t love SEO, because we do!
Let us strategise, implement and track a high-performing SEO strategy that returns on investment. Use the contact form below to reach out to the experts at Extramile Digital. We’re really friendly, and can’t wait to hear more about your business and marketing goals.
Our Services
We’re a Digital Marketing Agency specialising in strategy led marketing for future-focused companies. We develop custom-built marketing websites that excite, entertain and engage.
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Website DesignWEB DESIGN – Meet the demands of the modern user with expert UX website design.
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SEO
SEO – Our SEO solutions are one of a kind and set the trends amongst the rest.
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PPC
PPC – Our PPC marketing uses expert keyword analysis to drive more targeted traffic toward client websites.
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Social Media
SOCIAL MEDIA – Our aim with social media marketing is to give our clients exposure, character, and fantastic results.
