Five Marketing Predictions for 2025
Jan 2, 2025By this point, most marketers have become accustomed to the never ending whirlwind of change and evolution in the digital…
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All you need to know about zero-click searches and SEO
Dec 9, 2024Google is increasing the frequency of zero-click searches in a variety of SERPs. Here, we analyse what zero-click searches mean…
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Digital marketing for the manufacturing industry: A powerful performance partnership
Jun 11, 2024Smart factories are brimming over with data collected from sensors, machinery monitoring and production tracking. Yet it’s not just the…
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How to Measure Success in B2B Paid Media Campaigns
May 7, 2025Jenna Jones, our Paid Media Manager, quantifies success as “putting your ideal customer in the driver’s seat down the sales…
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Click-Worthy Copy: How to Make Your PPC Ads Stand Out
Apr 4, 2025In the world of Pay-Per-Click advertising, every word counts and writing compelling ad copy is an art form. With the…
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PPC for Specific Industries: The Changing Landscape for B2B Businesses
Mar 5, 2025PPC advertising is one of the most effective ways to put your business in front of the right audience at…
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Beyond the Algorithm: Why Human Insight is Still Crucial for Effective PPC
Feb 25, 2025Automation has revolutionised PPC, with AI and machine learning having the ability to handle bid adjustments, ad placements and audience…
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Embracing Manual PPC for Small Budget B2B Businesses
Jan 30, 2025If you are a small B2B business with limited budgets, navigating the complexities of Pay-Per-Click (PPC) advertising can be a…
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