Perspex Distribution Ltd, the UK’s leading distributor of not only Perspex Acrylic but a range of thermoplastic sheets and alternative materials (including Polycarbonate, Aluminium Composite and PVC Foam), have entrusted Extramile Digital to effectively communicate their material offering alongside their USPs to potential clients, through Search Engine Optimisation (SEO).
Initially, we worked closely with Perspex Distribution Ltd to establish a set of KPIs which met both the client’s business KPIs and challenged the digital marketing team, to create and implement an SEO strategy that went the Extramile.
Next, we scoped out the target audience, focusing on the driving factors and considerations the potential clients contemplated when making a purchasing decision in this sector.
It was then time to hit the ground running on this ongoing SEO campaign: the team took a two-pronged approach, making sure the site performed optimally by ironing out any technical SEO and performance issues. They then combined this with on-page SEO and content techniques to produce engaging copy with a clear message and simple user journey.
Session increase in August 2022
Increase in conversions YoY
Keywords rankings in positions 1-3
- Sessions are consistently up year on year, hitting a peak increase of 98.4% sessions increase in August 2022.
|Month||Sessions YoY Increase|
- Substantial increase in conversions YoY, with a total of 4,290 conversions gained in the last 12 months (1st May 2022 – 30th April 2023), compared to 1,486 during the previous period. A 188.69% increase YoY.
- 113 keywords rankings in positions 1-3 and 235 keywords rankings in positions 4-10.
Design / Development / SEOPrintdesigns
Printdesigns’ key objective was to ensure that traffic levels were retained post-migration, and as you will see, this objective was definitely achieved!
Perspex welcomed Extramile Digital to effectively communicate their material offering alongside their USPs to potential clients through SEO. Discover our results here!
Design / DevelopmentJames Du Pavey
When we were approached by James Du Pavey, we understood exactly what it was that they needed! Read on to find out what our brief was and how we helped.