Chem-Aqua: Building a scalable digital platform for global growth
Chem-Aqua® is a global water treatment solutions provider, delivering tailored programmes for boiler, cooling, process water, and wastewater systems.
Operating across multiple international markets, the business helps industrial organisations reduce water consumption, improve operational efficiency, and achieve their sustainability goals through customised water treatment solutions.
The challenge
Chem-Aqua’s existing website failed to reflect the company’s position as a global leader in industrial water treatment. An outdated design, inconsistent user journeys, and poor mobile usability made it difficult for customers to access information and understand the full breadth of the company’s services.
The website also presented operational challenges. Content management was restrictive, limiting the team’s ability to update pages efficiently, while the platform lacked the flexibility to support multilingual content, modern marketing activity, and future international growth.
In addition, the site’s SEO performance and technical foundation required improvement to support long-term digital visibility.
Operational solution
A new multilingual website was designed and developed to provide Chem-Aqua with a scalable digital platform that supports global marketing activity, improves user experience, and strengthens the company’s online presence.
Key improvements included:
- A newly designed website aligned with Chem-Aqua’s global brand and technical expertise.
- Simplified navigation and improved information architecture to create clearer customer journeys.
- A flexible content management system enabling internal teams to manage content quickly and easily.
- A scalable, multilingual platform that supports regional content and international audiences.
- Responsive, accessibility-focused design built to WCAG 2.1 AA and ADA standards.
- Technical SEO implementation and website migration to support long-term organic visibility and future marketing initiatives.
Strategise
We define goals and plan your digital path.
Ideate
We brainstorm creative solutions and features.
Deploy
We build and launch your website with precision.
Measure
We track performance and refine continuously.
Quantifiable ROI
The new platform provides Chem-Aqua with a future-ready digital foundation that reflects its position as a global thought leader and supports continued international growth.
The redesigned website has strengthened Chem-Aqua’s digital presence, improved usability for global audiences, and provided an operationally efficient platform that can evolve alongside the business’s international growth strategy.
- Website available in 38 languages
- 4 international design awards, including a CSS Design Awards Special Kudos recognition
Accessible design
A clean, modern and accessible design tailored to global audiences with a stronger brand presence through improved visual hierarchy and clearer messaging.
Enhanced features
Enhanced features, such as improved navigation, search functionality and localised content management.
Scale effortlessly
A platform designed to scale effortlessly with future marketing campaigns, new regions, and evolving business needs.
What ChemAqua had to say
Smoothly implemented it with no measurable disruption
“The Extramile Digital team listened to our needs, came up with a plan, and smoothly implemented it with no measurable disruption to our status as subject matter experts online. They are a great company to work with.”
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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14 Bespoke pages built
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85 Products imported
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11% Increase in enquiries