Increase in new users
Increase in organic search impressions
Increase in contact form completions.
Increase in organic search clicks
The Challenge
Silkolene’s previous website required developer input for even minor content updates, a common barrier many B2B businesses face.
To resolve this and elevate the brand’s online presence, a new, easy-to-manage WordPress site was necessary. The new website would need to include an API-driven oil selector for motorcycles, multilingual page functionality, and custom website designs to enhance both B2B and B2C user experiences.
Acceptance from internal stakeholders and the wider motorcycle community would be a key measure of success, making transparent user engagement data tracking vital to demonstrate ROI.
Key objectives:
Reflecting the cutting-edge, performance-led nature of the Silkolene brand
Increasing customer orders worldwide through an improved user experience
Simplifying information access for B2B clients and stockists
The process: From grid to podium
The Silkolene website project drew on a range of Extramile Digital’s core services, including web design, web development and SEO website migration.
As with all our WordPress website projects, the process began with a thorough examination of the brand’s pain points, goals and expectations for the new site. A clear outline of target audiences and user profiles was then developed to ensure the design and functionality would meet the needs of both B2B and B2C users.
Skip to the results…
Web Design & Development:
Bespoke web designs were created to reflect Silkolene’s sleek, high-performance brand identity. These designs supported enhanced user journeys, featuring clear navigation, improved placement of calls to action and intuitive pathways that guided users to relevant content and products.
Custom blocks and drag-and-drop functionality were developed to give Silkolene’s internal teams greater control and flexibility when managing the site. The design included product templates, dedicated pages for racing partners and reusable content blocks to support ongoing content creation.
SEO website migration:
Our SEO website migration team worked closely with Silkolene to ensure a smooth transition between the previous and new website. This included:
- Key objectives:
- Creating a sitemap to support user discovery and search visibility
- Conducting keyword research and SEO metadata implementation/migration to retain existing rankings.
- Auditing and setting up Google Analytics, Search Console, and Tag Manager to ensure accurate tracking
- Implementing 301 redirects to maintain SEO equity and positive user experience during launch
- Core web vital data collection and reporting
- Google Analytics and Google Search Console pre-live and post-live data benchmarking
Functionality:
One of the standout features of the new website is the custom product selector. Using motorcycle and product API data, the tool enables users to find compatible products based on their bike’s make and model or registration plate.
The website also features security plugins for enhanced protection and utilises Rank Math SEO to simplify and make ongoing SEO management accessible to Silkolene’s marketing team.
In a nutshell:
Extramile Digital delivered a full website build and migration for Silkolene, from initial objectives and success criteria through to bespoke design, development and SEO migration. The result was a high-performing, easy-to-manage website aligned with the brand’s global presence and customer expectations.
The outcomes: 1 month pre and post live data
- +166.34% in total users: 2760 to 7351
- +191.92% in new users: 2303 to 6723
- +42.42% in engagement time per active user: 00:01:06 to 00:01:34
- +228.57% in contact form submissions: 7 to 23
- +403.25% in organic search impressions: 15400 to 77500
- +209.52% in total organic search clicks: 1050 to 3250
Another win for Extramile Digital:
At Extramile Digital, delivering tangible and measurable results for B2B businesses is our speciality. The Silkolene website project is no exception and is just another example of how Extramile Digital transforms marketing and business objectives into reality.
The significant increase in user engagement, leads and organic visibility stands as a clear testament to the website’s success, a key outcome defined by the brand from the outset. The data confirms that our approach to design, development and SEO-led migration has played a critical role in strengthening Silkolene’s digital presence.
The new website now provides a solid foundation for future marketing activity, international growth and continued customer engagement.
Modern website design that improved Silkolene’s B2B and B2C customer experiences
Seamless website launch, optimised for core web vitals, loading speed and the highest quality of user experience
Oil selector functionality to help customers find the products they need
Increases in organic search and direct traffic, with increased visibility, leads and clicks
Easy to manage website to improve website marketing potential
Testimonials
From Silkolene
Over the past year, I’ve had the incredible opportunity to be the project lead on the creation of the brand new FUCHS Silkolene website, developed alongside the talented team at Extramile Digital.
The new website not only looks fantastic, but it’s a huge step forward in delivering an engaging user experience for our customers, strengthening our global brand presence and supporting our marketing strategies.
While there’s always more to develop and refine, seeing it go live is an amazing milestone.
— Rio Buckley
GET RESULTS LIKE THIS
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
