What is EGC and Why You Should Use It

Organic social media is an excellent tool for building brand recognition, shaping your voice and staying top of mind. And yes, it can generate leads. But for many B2B brands, there’s sometimes a challenge. Your posts might not always show up in feeds, and even when they do, it’s easy for users to scroll right past them.

Why? Because people are bombarded with branded content every day. If it feels too polished or salesy, they switch off. That’s why relying solely on business pages to carry your social presence can hold you back.

Now here’s the good news. You’re already sitting on a powerful solution.

Your people.

As Elena Broda, Junior Social Media Manager here at Extramile Digital, puts it “Employee Generated Content is quickly becoming one of the most authentic and impactful ways to build trust with your audience. When your team shares their voice, it humanises your brand, strengthens internal culture and boosts reach through real, relatable content. It’s no longer just a ‘nice-to-have’, it’s a powerful part of any forward-thinking digital strategy.”

EGC brings that human element to your social media. It builds trust, boosts visibility and helps your brand stand out in a crowded feed. Let’s break it down and see how we can help you turn your people into your most valuable social media asset.

See how you can use case studies on social media to win more business

So…what is EGC for LinkedIn?

EGC stands for Employee-Generated Content, and it’s exactly what it sounds like. Social media content created and shared by your employees. This could be anything from a LinkedIn post celebrating a new project launch, to a behind-the-scenes video at your latest industry event or even them showing your company culture in action.

It’s especially powerful in the B2B space, where audiences are often making high-stakes, long-term decisions and want to work with people they trust.

Why should B2B brands be using ECG?

EGC builds trust and credibility

In B2B marketing, trust is everything and people are far more likely to trust real experts. EGC gives your audience a genuine look into the people behind your business. Their expertise, their experiences and your company culture as a whole. When your team shares insights or celebrates achievements, it shows that your business is knowledgeable, human and proud of what it does. That kind of authenticity builds credibility quickly and helps turn a curious follower into a confident client.

EGC positions your team as experts

Your team is packed with knowledge. Whether it’s engineers, manufacturers or for the chemical industry  they each have valuable insights to share. EGC gives them a platform to do just that. When employees highlight their expertise it positions them as thought leaders. That doesn’t just reflect well on them, it elevates your entire brand as a trusted, knowledgeable presence in your industry. In a B2B space where credibility counts, that kind of expert visibility is a serious advantage.

EGC supports talent attraction and retention

In competitive industries, attracting and keeping top talent is just as important as winning new business. EGC gives potential hires an authentic glimpse into your company culture, beyond your polished careers page. That kind of transparency can be a deciding factor for job seekers. At the same time, involving employees in content creation helps them feel valued and recognised, boosting morale and strengthening their connection to your brand. A win for everybody.

EGC expands your brand’s reach

Your employees have networks of industry connections. Colleagues, clients, collaborators and professionals in similar roles. When they share content, it’s shown to their followers first. And if those followers engage, the algorithm gives that post a boost, showing it to their networks too. Suddenly, your message isn’t just going to the people who follow your company, it’s reaching a much broader and highly relevant audience.

EGC is  cost-effective

You don’t need a massive budget or a full production crew to make an impact on social media. EGC works because it’s simple, authentic and uses your people, a valuable resource you already have. With a bit of encouragement and some guidance your team can create real and relatable content. It’s a low-cost, high-reward way to keep your feed fresh, expand your reach and build a stronger presence.

Ready to turn your team into your brand’s biggest advocates?

At Extramile Digital, we help B2B brands build smart, strategic social media plans that make the most of EGC, without the headache. We’ll help you empower your team to be confident brand ambassadors online. Let’s chat. Whether you’re just getting started with social media or ready to unlock the power of EGC, our team has the tools, experience and creativity to help you go the extra mile. Get in touch with us today.