SEO Website Migration

The sooner SEO can get involved in the process, the better your new website will perform and the more efficient the work will be.

One of our SEO migration specialists will attend your website kick-off meeting to ensure we know what you’re all about and what your goals are.

We’re expert analysts. We trust the data and let it guide our decision-making. The recommendations we make aren’t just our personal preferences, they’re what we know will work best.

By diving into how your current site is set up and running an audit, we can determine which pages perform well and need to be treated sensitively during the migration.

We collaborate with our design team to ensure the structure of your new sitemap is set up for success.

This is where creativity and strategy meet to ensure both your users and search engines can navigate your site with ease.

Keyword implementation can help your website show up more in search results and bring relevant traffic to your website organically, maximising the chances of conversion.

Before writing and implementing any new content for your site we’ll compile keyword terms that you want to rank for, look at what terms your top competitors are ranking for and what your current site ranks well for.

We can then provide you with content guidelines and a keyword map to inform your content writing and help your web pages drive quality traffic to your new website.

The snippets of text you see on a Google search result – this is your metadata. Optimising this can improve visibility for your priority terms, and increase clicks through to your website.

To ensure you can track your new website’s performance closely and accurately we’ll conduct a thorough review of your GA4 account and set up any new events that you want to track.

When you move to a new website, the URL structure of some webpages might change. This will mean the old URL will now send traffic to a 404 page which will have a negative impact on your SEO. Redirects will allow us to map your old URLs to new URLs before your website goes live, ensuring your users are directed to exactly where they need to be.

We’ll run an audit of your staging site and fix any urgent issues before you switch your website live.

Go live support 

We’ll take care of some final technical checks for your new site and monitor post-live performance closely. It’s important to remember that it’s normal to see traffic drop slightly after a website migration. Our services aim to maintain what you had previously, and lay a sound SEO foundation to build on this month on month.

We have a specialist SEO migration team who manage the transition of websites day in and day out. Their experience with migrations provides them with better attention to detail and more strategic solutions.

As a full service digital agency, we’re experts at collaborating with developers and designers to put SEO at the heart of your new website. We relish new projects and working with our clients to help them achieve their business goals.

This will depend on the size and scale of your website changes. The planning and preparation can take weeks, but the majority of work can be done while the website is still being built or while content is being uploaded to the site. We work with the project management team to complete your SEO migration work in line with your agreed go-live date.

Your primary goal with an SEO migration should be to maintain quality organic traffic to your website and your ranking positions. Search engines can be slow to adapt to website changes and this can mean a temporary period of turbulence for your rankings and traffic whilst your site is re-crawled. However, we would expect this to recover within a short period of time.

Our migration team’s experience means that every step will be taken to prevent disruption. However, there are many influencing factors meaning that this can sometimes be out of our hands. The great news is that we will continue to monitor your new website for three months post live so that reactive changes can be made.