Three trends we can’t wait to hear more about at PMW Unlocked

PMW Unlocked, hosted by Performance Marketing World, is set to take place from 5-6 March 2024 at the Business Design Centre in London. We’re joining over 1,000 attendees to see a lineup of 40+ speakers and expert sessions. Here are three trends we can’t wait to hear more about:

Cookieless targeting and measurement

Third-party cookies will no longer be a dominant force in digital marketing. These cookies, placed on user devices by websites other than the one being visited, have been instrumental in tracking user behaviour, targeting ads, and personalising content. However, growing privacy concerns have led to their decline, with browsers like Chrome phasing them out.

As a cookieless future looms, the ability to find, understand, and address 100% of online consumers will be crucial for brands to continue targeting and measuring their digital marketing performance.

Generative AI 

With a whole stage dedicated to AI, Tech & Data, generative AI will no doubt be a word on everyone’s lips. We’re already deep into experimenting with a range of AI options across our web design and digital marketing teams, to find options that make us more effective and efficient at what we do for our clients. 

Similarly, Google Search Generative Experience (SGE) is already causing a lot of chatter in the industry. This is Google’s experimental search experience that uses generative AI to deliver a quick and clear summary of search topics. PMW Unlocked will be our opportunity to see how generative AI will impact our SEO strategies. 

Authenticity

In a world that seems to be promoting AI-generated content, while dealing with the emergence of deepfakes, we believe that authentic content will produce the best results for our clients. At PMW Unlocked, we’ll tune into the keynote session: The Age of Authenticity to find out more about how we can remain authentic in today’s digital world.

We know people are looking for brands that are real, relatable, and transparent, but authenticity takes courage. We hope PMW Unlocked validates everything we believe about honest, transparent and human content.

Looking for a human to talk to? Drop us a message on LinkedIn:

James Roberts, Amanda Brooke and Jene Knight are reachable on LinkedIn.

See you there?

If you’re a marketing director or business owner considering working with a B2B digital marketing agency to boost your sales and customer outreach, let’s schedule a coffee break at PMW Unlocked to discuss how we can work together on your project. Contact us here with the message “PMW Coffee Break” and we’ll see you there!