The importance of a logo should not be underestimated. When it comes to rebranding or branding, understanding how your logo visually translates your organisation’s ethos is paramount to ensure you get the right message across. Here are 5 important factors to consider during your logo design…

1. Ensure your colour schemes have a purpose

It’s important to pick out colours that will set the right vibe for your company. For example, paler colours sometimes create a clean and corporate look, whereas reds and blacks can evoke edginess.

2. Visualise your branding

When people see your logo what do you want them to think?
Draw, make notes and write down words you would like people to associate with your organisation when they see your branding. When you have some branding options ready, ask colleagues to do the same. Are they interpreting the branding differently?
When you’re all heading in the same direction you will have the foundation to create a logo that will appeal to your target audience.

3. Simplicity is key

A logo should be simple – it should not confuse consumers. Fear not, you still can be creative and limit yourself to two fonts or two colours – this will create a memorable and clean logo.

4. Research

When creating your logo, it’s natural to look for inspiration online. When you do this, it’s a good idea to write down why you like the logo and how it works well.
You should also look at your competitors’ logos and think about what you can do to make your logo stand out from theirs.
Remember, your logo must be unique – it’s your opportunity to stand out.

5. Hire a professional

When you have an idea of what you want, take this brief to a professional. Yes, it will be more expensive than a DIY job, but is often a worthwhile investment. Your logo is the symbol of your company – it’s so important to get it right first time! For many, it will be the first impression of your organisation.