Web Accessibility: Unlocking Your Website’s Full Potential

Is your website missing out on millions of potential users? With 1.3 billion people globally living with disabilities, an inaccessible website means lost customers, lower search rankings and even legal risks. This means accessibility is no longer an optional extra – it’s essential. 

An accessible website improves SEO, expands your audience and builds brand loyalty – all while future-proofing your digital presence.

Join Shannon Wright and Andy Taylor as we guide you through the steps to make your website accessible and explain why it’s essential to start now.

Why You Need to Learn

• Unlocking your website for more users – Did you know that 1 in 6 people worldwide live with a disability? Ensuring your website is accessible will enable you to reach a wider audience, improve your SEO, and boost customer loyalty.

• • Compliance with accessibility laws – ADA, Section 508, WCAG guidelines and the European Accessibility Act (EEA) aren’t just good practice, they’re law.
• Boosting your SEO – Search engines favour accessible websites, so following best practice for accessibility will boost the organic traffic to your website.
• It helps you stand out – Many of your competitors will neglect accessibility, giving you an opportunity to offer a better user experience and win more customers.  

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Webinar Agenda

The panel style session will cover:

Overview and Introduction

Discover how accessibility can transform your website’s performance and user engagement.

What is Web Accessibility?

Learn the fundamentals of making your site accessible to everyone, including individuals with disabilities.

Why Accessibility Matters

Understand the ethical, business and user experience benefits of an accessible website.

Legal and Compliance Considerations

Avoid costly penalties by staying compliant with global accessibility standards, such as WCAG, ADA and EEA.

Accessibility Drives Better SEO

Discover how accessible design enhances search rankings and drives organic traffic.

Accessibility Enhances User Experience and Loyalty

Build trust and loyalty by creating an inclusive experience for all visitors.

Competitive Advantage

Stand out in your industry by prioritising accessibility before your competitors do.

Cost-Effectiveness of Accessibility

Learn how early adoption saves time and money compared to retrofitting later.

Real-world Success Stories

Get inspired by businesses that have achieved higher engagement, conversions and a stronger brand reputation through accessibility.

Taking Action

Practical steps to start improving your website’s accessibility today.

Q&A

Get your questions answered by our accessibility experts.

By the end of this ExtraByte session, you’ll have a clearer understanding of why accessibility matters and the steps to take to update your website to be more accessible to your customers.