FLASH ExtraByte: How do I capitalise on AI-driven search?

How do I capitalise on AI-driven search? 

As the digital landscape evolves, SEO remains a crucial driver of online success. With advancements in Google’s AI, Chat GPT and AI search, such as the use of generative models, understanding how to align your content with these developments is more important than ever. 

Search data is seeing fewer clicks and a lower click through rate. It’s time you understood why and what this means for your business. We will give you the knowledge and tools to ensure your website content is featured in AI searches and large language models (LLMs) while remaining engaging to people on the site. 

‘AI Search’ is essentially a channel in itself, and its growth is rapid. Your search strategies cannot be left behind. So, whether you’re an experienced digital marketer or new to content strategy, this session will provide actionable insights to help you stay ahead in an increasingly competitive online market. 

Join James Alderman, Jay Perkins, Sara Whitehouse and Jim Keeble as we take you through search strategies for Google’s AI and beyond. 

Why You Need to Learn

• SEO is Evolving Rapidly
  The fundamentals of SEO are no longer static. Google’s AI-powered models analyse content differently, prioritising context, intent and relevance over traditional keyword strategies. 

• High-Quality Content is Essential for Success
  Content needs to do more than rank; it has to provide genuine value to users.

• Future-Proof Your Strategy Before Competitors Do
  As AI continues to influence search engine algorithms, staying informed gives you a competitive edge. By implementing AI-friendly SEO practices now, you can future-proof your website.

• Increase Visibility, Engagement Rate and ROI
  Leveraging SEO best practices alongside AI advancements can lead to increased engagement and improved conversions.

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Webinar Agenda

The panel-style session will cover:

Overview and Introduction

• • Introduction to Google’s AI and its impact on SEO

Understanding Google’s AI Models

• • • A breakdown of Google’s AI advancements in traditional search and AI Mode

SEO Best Practices in 2025

• • The importance of quality, context and relevance
  • The importance of schema
  • The importance of commercial keywords
  • The importance of longtail keywords
  • The importance of semantic SEO
  • Common pitfalls to avoid
  • Brand Brand Brand

Actionable Strategies for Content Optimisation

• • Steps to optimise your website copy for AI-driven search results
  • Tools and techniques to analyse and refine your content
  • Case studies of successful implementations

Open Q&A

• • An open opportunity to answer your most pressing SEO questions

Final Steps and Call to Action

• • Practical next steps to get started with AI-optimised SEO
  • Resources and further learning opportunities

By the end of this session, you’ll have a clearer understanding of how to adapt your content strategy to align with AI search and ensure your SEO efforts remain impactful, sustainable and up-to-date.