Filon: Social media impressions through the roof
Filon Products, a leading UK manufacturer of Glass Reinforced Polyester (GRP) products for the construction sector, specialising in rooflighting, roofing, signage, and various applications.
They also provide innovative solutions like the Fixsafe system, revolutionising safety in roofing. Filon serves clients internationally across public and private sectors, including construction, oil and gas, highways, marine, transportation, and manufacturing.
1408%
Increase in Facebook impressions
10,000
LinkedIn impressions reached
2199
Instagram impressions reached
The challenge
Filon wanted to build brand awareness at a national level, but mainly to promote their revolutionary new product, ‘Heritage Valley’.
In order to attain these objectives, we recommended ongoing SEO and organic social media. We implemented a social media strategy across their Facebook, Instagram and LinkedIn channels, aligning with their main business goals.
Challenge accepted.
The project
When Filon signed with us, they had a Facebook and LinkedIn account (managed internally) and did not have an Instagram account.
Our initial objectives were to:
Grow presence organically across Instagram, Facebook and LinkedIn
Increase brand awareness
Create specific posts for new product releases and events
Include cultural, informative and sales-style posts
Strategise
We define goals and plan your digital path.
Ideate
We brainstorm creative solutions and features.
Deploy
We build and launch your website with precision.
Measure
We track performance and refine continuously.
The Result
We used data-driven insights to shape the content we created and how we optimised captions, hashtags and posting times.
Performance highlights:
When using a LinkedIn caption that included imagery from a recent event and five different tags. The post generated 285 clicks, 56 reactions and 2.7k impressions. Performing significantly better than competitor posts without tags.
Following competitor and industry hashtag research and implementation, we saw a 63% increase in impressions on Instagram over a 3 month period.
The Instagram account we created from scratch has now gained almost 400 followers through the organic follower growth strategies we implemented.
We analysed MoM data to review best-performing posts and determine key growth areas to achieve the KPIs.
Strategic
Strategic content calendar creation.
Competition
Competitor analysis.
Captions
Caption optimisation.
Hashtags
Hashtag research and strategy implementation.
Reporting
Weekly reporting and content reviews.
Engagement
Engagement analysis of different post types.
Video strategy
Video content strategy and implementation.
Followers
Follower growth through community engagement (Instagram)
Tagging
Tagging strategy implementation.
What Filon had to say
They have really understood our vision and values
“The energy and creativity that Extramile Digital have brought to our exposure on social media has been first class, from the entire team. They have really understood our vision and values and have given us a much stronger presence in our marketplace. Many of our customers are full of praise for the way we are now projected.
“The Extramile Digital team are a delight to work with and I’m excited to see what the future brings us all.”
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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4060% Increase in reach
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820 New followers in a week
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3000 More website clicks