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Solid foundations: How Instinct Hardware strengthened their digital presence

Instinct Hardware is a bespoke architectural ironmongery manufacturer specialising in marine grade t316 stainless steel lever handles, pull handles, escutcheons, bathroom ironmongery and much more.

 

The client initially approached us in need of a new website, which included a website migration. This website involved a total redesign of their current website and a completely new website build (performed by our development team).

10%

Decrease in bounce rate

59%

Increase in organic sessions

87%

Increase in average session duration

Services used

Web Development Web Design SEO Website Migration

The objective

The client’s primary focus was to revitalise the website to show the brand’s energy, experience, skills and capabilities for them to rise above their competitors online.

The Project

The client’s primary focus was to revitalise the website to show the brand’s energy, experience, skills and capabilities for them to rise above their competitors online.

Because this client sells items such as bathroom fittings that can be searched for by homeowners and users wanting interior design inspiration, we needed to target the client’s relevant and strategic keywords to avoid this type of traffic.

Our mission was to increase visibility by focusing on commercial property ironmongery-related keywords that appeal to architects and grab the attention of interior designers, door companies and construction companies.

Strategise

We define goals and plan your digital path.

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Ideate

We brainstorm creative solutions and features.

Deploy

We build and launch your website with precision.

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Measure

We track performance and refine continuously.

The Solution

The client’s relevant and targeted keywords are niche, with a low search volume compared to generic keywords that could have attracted more (yet unwanted) traffic. This challenge was a tricky one, but one we knew would benefit the client with some hard work, so we prioritised a focused plan for these keywords.

 

We targeted the chosen keywords and used them to optimise the page content we saw the most potential in whilst using a well-structured content plan. The pages we optimised received large amounts of site traffic yet experienced a high bounce rate and low session duration, as well as other poor metrics found during our analytical investigations.

 

We also worked with Instinct to brainstorm several pages/features that would engage architects, end users and other specified targets. Our thorough competitor research helped us to provide the client with inspiration that mirrored their content needs. This brainstorm gave the client support to create new blog/news content.

Launch Live Website
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Flexible CMS

Connecting a flexible CMS that can be managed by the client team.

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Clear buying stages

Ensuring the website has a simple structure that clearly distinguishes between each stage of the buying process.

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SEO best practices

Including SEO best practices to ensure the site was ready for the search engines once it had gone live.

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Mobile friendly

Ensuring the new website is accessible and easy to use from a desktop and mobile perspective.

User experience

Providing the best user experience for both buyers and sellers.

Let’s work together

Your brand deserves a website that works as hard as you do. Connect with our team today to start building a bespoke solution tailored for you.

What Instinct Hardware had to say

The whole team at Instinct are extremely impressed

“Working with Extramile has been an absolute pleasure. From the imaginations of the creative design team to the impeccable skills of the technical team (and not to forget the super SEO copy team, too!), each and every person I have spoken to has been lovely and knowledgeable in their respective field.”

 

“The whole team at Instinct are extremely impressed with the finished website (as are our customers) and frankly, I can’t wait to use the (now super easy) CMS! Thanks, Extramile and we look forward to continue working with you”

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Instinct Hardware

Get results like this

Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take
a strategic approach to helping your business.

 

Speak with our B2B experts to find out how you can energise your business with our wide range
of digital solutions.

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Here’s our next result

Northern Containers: Modern Website Drives Impressive Results
Following the merger of Ace Containers and Northern Containers, the client required a new consolidated website that would effectively communicate the combined brand identity. This meant not only building the new site, featuring a unified site map that incorporated both Ace and Norcon’s services, but also utilising a full SEO website migration to ensure that the new site hit ground running in terms of both search and technical performance, allowing Norcon to reach their target audience directly via this intuitive new all in one platform.
  • 79% Increase in total tracked conversions
  • 321% Increase in total clicks
  • 173% Increase in engagement rate
See What Else We’ve Done
Get Results Like This
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