Espace: Increasing lead conversions with a high-performance website
Espace is an international freight forwarding and logistics company, providing global transport and supply chain solutions across air, sea, and road freight.
As the business continued to grow, it needed a modern digital platform that reflected its market position while supporting lead generation and ongoing content marketing.
94%
Increase in conversion rate
32%
Increase in click-through rate (CTR)
66%
Increase in engagement rate
The Challenge
Espace’s existing website no longer represented the scale or capabilities of the business. The site had remained largely unchanged since 2016, so it no longer communicated the company’s expertise, differentiated its services, or supported future marketing activity.
There was scope to generate more enquiries by providing a clearer user journey and stronger calls to action.
Espace also wanted a platform to support its growing content strategy, making it easier to publish news, podcasts, and video content, reinforcing its position as a thought leader in the logistics sector.
Operational Solution
A new website was designed and developed to improve user experience, strengthen brand authority, and increase lead generation.
Key improvements included:
- A modern website aligned with Espace’s corporate identity and market position.
- Simplified navigation and user journeys to help visitors find information more efficiently.
- Conversion-focused page layouts with clear calls to action to encourage enquiries.
- A flexible content management system that enables the internal team to publish news, articles, podcasts, and video content independently.
- Integration of Espace TV and podcast content to support the company’s ongoing thought leadership strategy.
- Website migration and SEO implementation to preserve search visibility while providing a scalable platform for future growth.
Strategise
We define goals and plan your digital path.
Ideate
We brainstorm creative solutions and features.
Deploy
We build and launch your website with precision.
Measure
We track performance and refine continuously.
Quantifiable ROI
The new website delivered measurable improvements across key marketing and conversion metrics, including a 94% increase in the conversion rate.
The improved user experience, clearer conversion pathways, and stronger content platform resulted in higher visitor engagement and significantly more enquiries. Espace now has a website that supports both day-to-day marketing activity and long-term business growth.
- 94% increase in conversion rate
- 32% increase in click-through rate
- 66% increase in engagement rate
User journey
Simplifying user interaction so visitors can locate information and engage with content.
Brand identity
Elevating their brand identity and consistency with dynamic UX designs to strengthen Espace’s distinctive branding across the website.
Manageable CMS
Connecting an easily manageable CMS that allows Espace to update their site with news articles, blogs, podcasts and videos.
Made to convert
Clear calls to action were implemented to create a smooth and intuitive user experience.
Leading the industry
Giving Espace a modern web design with powerful content that reflects their position as industry-leaders.
Let’s work together
Your brand deserves a platform that works as hard as you do. Connect with our team today to start building a bespoke solution tailored to your industry.
What espace had to say
The new website exceeded all our expectations
“When we first started working with Extramile in 2016, we were along way away from where we are today. Amanda has been a constant point of call and integral to our business strategy and thought leadership. Our relationship with Amanda & Extramile was pivotal to the year on year growth we achieved. Eventually we reached a point where we needed a website that reflected who we had become.
“There was no doubt who we would turn to to help us take that next step. The new website exceeded all our expectations. The user experience has been enhanced and the content reflects who we are and our vision for the future. We’re both excited and confident our new website will be instrumental in generating new business opportunities.”
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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4 Design awards
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38 Languages