Chem-Aqua’s new digital foundation: Website case study
Chem-Aqua® is a global water treatment solutions provider offering tailored programs for boiler, cooling, process water and wastewater systems. With a deep-rooted commitment to innovation, sustainability and customer satisfaction, Chem-Aqua delivers far more than products. They provide complete, custom-built water treatment solutions to help clients save water, reduce fuel usage, protect critical assets and achieve environmental goals.
The challenge
The existing website no longer reflected their forward-thinking approach. Dated design, limited mobile usability and fragmented content structure were stalling their digital impact. Users found it difficult to navigate and while rich in content, it was falling short in function and form.
The key issues included were:
- Outdated design that no longer reflected the brand’s global authority
- Poor mobile performance, with limited responsiveness across devices
- Restricted content management, hindering updates and strategic layout control
- Underwhelming SEO performance and the inability to support modern marketing tools
- Disjointed user journeys due to unrelated content and internal-facing tone of voice
Stakeholders and customers alike found the website didn’t showcase Chem-Aqua’s breadth of services or added-value capabilities. It failed to speak directly to their key international audiences in a clear and compelling way.
Chem-Aqua needed a full digital reinvention, one that would empower global scalability, enable advanced marketing strategies and deliver a seamless, engaging user experience.
Challenge accepted.
The process
As we were dealing with a global business, we wanted to ensure the perfect alignment across global regions and customer groups from day one. So, to kick off the project, we hosted a virtual strategy session involving key Chem-Aqua stakeholders from around the world.
Discovery & Planning
Conducted user journey mapping and a collaborative sitemap exercise to refine navigation and content structure
Reviewed the existing design system to pinpoint opportunities for a more intuitive, accessible and future-ready platform
Outlined clear deliverables, performance goals and creative direction, in both brand identity and technical SEO requirements
Design & Development
We got the green light on creative freedom within Chem-Aqua’s brand guidelines. From here we crafted a clean, modern and flexible design that prioritised performance without compromising on visual appeal.
Key Design Considerations
Global flexibility to support multilingual content and region-specific messaging
Accessibility compliance with WCAG 2.1 AA and ADA standards
Scalable architecture, enabling the easy addition of new content, product focuses or localised campaigns
Strategise
We define goals and plan your digital path.
Ideate
We brainstorm creative solutions and features.
Deploy
We build and launch your website with precision.
Measure
We track performance and refine continuously.
The Result
The final outcome is a fully responsive website that looks great and performs brilliantly. Chem-Aqua now has a digital platform that truly matches their stature as a global thought leader and innovator in water treatment solutions. The site’s excellence has also been recognised with a Special Kudos award from the CSS Design Awards, highlighting the strength of its design, usability and overall user experience.
Accessible design
A clean, modern and accessible design tailored to global audiences with a stronger brand presence through improved visual hierarchy and clearer messaging.
Enhanced features
Enhanced features, such as improved navigation, search functionality and localised content management.
Scale effortlessly
A platform designed to scale effortlessly with future marketing campaigns, new regions, and evolving business needs.
What ChemAqua had to say
Smoothly implemented it with no measurable disruption
“The Extramile Digital team listened to our needs, came up with a plan, and smoothly implemented it with no measurable disruption to our status as subject matter experts online. They are a great company to work with.”
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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14 Bespoke pages built
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85 Products imported
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11% Increase in enquiries