Meaningful marketing for green businesses
We creates effective digital marketing strategies and implement them to the highest quality in order to maintain business growth within an imperative industry.
Why invest in marketing now?
Late last year, the Conservative UK government said that it would invest £960 million into green businesses. This year, the Labour government committed to spending £15bn on green projects each year. The importance of green investment from external parties has never been at a more crucial tipping point. That’s why it’s time for you to follow suit.
Investing in a cohesive, well-thought-out and professional strategy for business growth is not just basic housekeeping. It can help you to multiply your attainable long-term plans considerably.
Our experts become an extension of your in-house team, diving into your unique needs and goals. This means we understand your client’s conversion path; shaping how we optimise the channels used with the channels required.
According to US reports, the global green tech and sustainability market is projected to grow to just under $20 billion in 2024 (a 20% growth year on year) and by 2032 it will stand at almost $90 billion (355% increase from 2023).
Nurture
Engage
Educate
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How we can help
We have a team of both incredible marketing strategists and doers that applies best practices and in-depth knowledge of how to drive meaningful results to a variety of industries – one being energy and renewables. Don’t take our word for it, contact us and get a marketing audit now.
Energy and Renewables businesses we’ve helped transform
We’ve revolutionised a lot of businesses in our time and we’ve helped a lot of businesses scale. Have a look at the some of the relevant results here.
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4 Design awards
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38 Languages
Marketing Tactics to increase visibility for Energy businesses
Social media
Social media is a channel which can have impressive benefits for uses like renewable energy marketing. It provides a platform to reach and engage with environmentally conscious consumers, build brand awareness, and establish credibility.
Social media platforms allow green businesses to target audiences based on their interests, behaviours, and values. With advanced targeting options when advertising, companies can specifically reach other businesses interested in sustainability, green energy and more. This targeted approach can have the best commercial investment of all marketing channels.
Through consistent posting, green businesses can build brand awareness by sharing their eco-friendly practices, certifications, and service or production benefits. Sharing authentic stories about their impact on the environment helps build trust and a loyal customer base.
Green businesses can also showcase their products and innovations on platforms like X, LinkedIn or Instagram. Let Extramile demonstrate how your business offering aligns with environmental practices and global efforts to hit green targets.
Eco-conscious websites
You don’t need us to preach about the importance of green practices in business. It is important, though, for us to highlight our commitment to making small green changes to the way we work.
The consequences of neglecting small changes could add up to have catastrophic effects on the world – going against everything businesses like yours stand for.
It would be hypocritical to take part in marketing energy businesses without focusing on energy consumption in servers and data centres. That’s why Extramile’s B2B website development team ensures their websites achieve top marks on Website Carbon which measures the Grams of CO2e per page view – a new yet important metric in website performance.
We also use a cloud hosting service for our websites. These services are considerably greener than non-cloud alternatives with less dependence on dirty data centres. These servers also dynamically reallocate resources which can help in reducing waste energy. Whatsmore, the cloud server provider that we use plants several trees for each new package.
SEO for energy businesses
Using SEO in energy marketing, green technology marketing and for green businesses the world over is a perfect way of beating your competition to new clients in your sphere.
Almost all online journeys start with an online search, this applies to both B2B SEO and B2C SEO. In the world of green marketing, SEO presents itself as a powerful generator of new business.
Taking a product and service and making a website rank for it is no easy achievement but Extramile is one of the industry leaders of SEO for B2B businesses. We take a set of keywords, create and optimise content.
Take, for example, SEO for solar companies. We will target a variety of long tail and short tail keywords before optimising website copy to rank well for them. We understand user intent and know that specific keywords lend themselves to specific types of content. We never leave an SEO-stone unturned as we take your green business to the next steps on a growth ladder.