Defence Marketing
Technical defence marketing experts
We develop global B2B marketing strategies for our clients in the defence sector to grow revenue, results, and ROI.
Marketing for Defence Suppliers
Why Invest in Digital Marketing for Defence?
We understand your sector, and we’ve been building brands within it for the last 25 years. From the ISO 9001, 14001, and 27001 requirements, to longer buying cycles and building partner relationships, we understand the nuances of the industry and have the tools, skills, and experience to help you grow your business through precision B2B marketing.
ROI
Content
Enquiries
Strategy
How we can help
From campaigns built to influence multi-stakeholder decision making, to lead nurturing journeys that support relationship-based sales, we use content, strategy, design, and execution to build B2B marketing plans that achieve your wider business goals, as well as those within the marketing strategy.
From campaigns built to influence multi-stakeholder decision making, to lead nurturing journeys that support relationship-based sales, we use content, strategy, design, and execution to build B2B marketing plans that achieve your wider business goals, as well as those within the marketing strategy.
Let’s talk defence
We have a unique ability to translate complex technical capabilities into clear, compelling messaging and copy, honed with our team of technical copywriting experts and strategists who can bring your business to life, in the right place, at the right time.
Defence businesses we’ve helped transform
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36.8% increase in organic users year-on-year
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14.5% improvement in engagement rate
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243.8% growth in SEO-driven key events
FAQs
My defence company is very traditional and still relies on word-of-mouth. Why do we need digital marketing now?
The B2B buyer has changed. Modern decision-makers (Millennials and Gen-Z) research and make purchasing decisions online, with 49% of B2B spending now happening digitally. While word-of-mouth is powerful, digital marketing amplifies your reputation, helps you reach new audiences you aren’t connected to and ensures you don’t miss out on this growing segment of buyers.
How do you target technical buyers?
We employ a combination of highly specific SEO keyword strategies (targeting technical product names and specifications), targeted PPC campaigns on professional social networks such as LinkedIn, and content that directly addresses the challenges and needs of these high-level decision-makers.
Can you show examples of successful projects with other manufacturers?
We have a portfolio of top-performing defence projects and case studies that demonstrate how we’ve helped businesses like yours increase enquiries, brand visibility and sales. Discover our best defence marketing projects.
Can I combine marketing services into one flexible digital marketing retainer?
Yes. Our flexible retainers bundle services (SEO, PPC, design and more) into a cost-efficient package tailored to your growth goals. We don’t believe in a one-size-fits-all solution, so we work closely with you to create a digital marketing retainer that works for your business and your specific industry sector.
Get results like this
To find out more about how we help and grow defence businesses like yours, get in touch by filling in our form or calling us.