SEO Website Migration
Your new website would be incomplete without an SEO website migration. Get SEO website migration help today with our team of experienced SEO specialists to mitigate any significant changes to your website.
Minimise the risk of your new website project Extramile.
Are you really going to order a burger without the fries?
Whether you’re launching a new website, changing your CMS, or adding/merging domains, we don’t see SEO migration as an optional extra. We believe it’s a necessity.
Up to 80% of traffic can be lost when switching to a new site if SEO migration isn’t considered, which can certainly take the shine away from your business’s brand new toy. Making the investment in a new website is a big decision, so it’s important not to cut corners.
Key facets of SEO Migration services by Extramile
A website migration, whether a platform change, domain move or site restructure, presents significant SEO risks if not meticulously planned. Without an SEO-first approach, you risk losing valuable rankings, traffic, and revenue. Our specialised team ensures your transition is not just smooth, but meticulously optimised to preserve your existing SEO authority and unlock new growth opportunities, safeguarding your digital future.
Strategic Planning
Our process begins long before the move. We conduct comprehensive SEO audits of your current site, analysing keywords, backlinks and content performance. This allows us to develop a precise migration strategy, including detailed URL mapping and robust 301 redirect plans. Our proactive approach identifies and mitigates potential SEO risks, ensuring a stable foundation for your new digital home.
Stronger SEO Foundations
We’ll optimise your new website for long-term online visibility to minimise traffic disruption after launching your new website. We also ensure you don’t lose content and keywords that are bringing valuable traffic and customers to your current website. Our SEO Migration team maximise the performance of your website, assessing opportunities and areas for improvement, whilst working to align with your wider marketing and business objectives.
Data-powered Designs
We collaborate with web designers to make data-driven recommendations to your new websites structure based on data from your existing website. Our website migration experts are a key part of a successful website strategy and help to deliver a seamless browsing experience for your customers.
Understanding Website Migrations Without Jargon
Moving to a new website without a thought for SEO migration is like moving house without any of your belongings. You risk losing traffic, seeing a drop in how high up you rank in search engine result pages, and reduced authority through the eyes of the almighty Google Gods – which, trust us, you don’t want to do. Not to mention, any previous SEO efforts you’ve made to your current site may be lost in the move.
Precision Execution for SEO Integrity
During the migration, our technical SEO experts ensure every detail is handled with high precision. This includes implementing redirect maps flawlessly to avoid broken links and lost link equity, configuring canonical tags, hreflang attributes for multilingual sites and updating XML sitemaps. We verify server responses and site speed, meticulously overseeing the technical transfer to maintain optimal crawlability to prevent any inadvertent SEO damage.
Post-Migration Checks
Immediately post-migration, we implement rigorous monitoring protocols, closely tracking rankings, organic traffic fluctuations, crawl errors in Google Search Console and monitor user behaviour. We swiftly identify and address any anomalies. This proactive vigilance allows us to not only recover any initial dips but also to implement ongoing optimisations – where there’s an ongoing SEO retainer – that leverages your new site’s structure to drive sustained growth.
What is a website Migration?
Essentially, a SEO website migration is the process of moving from an old site to a new one or making large scale changes to a website. This could include a domain name change, transitioning to a new Content Management System (CMS), redesigning your website’s appearance, or any combination of these to update your website.
Around 80% of all website migrations result in a drop in traffic, and it’s our job to mitigate this loss as much as possible by implementing strong SEO foundations and giving your site a search engine-friendly blueprint. Our dedicated site migration SEO services help to prevent disruptions to traffic and site errors that could hurt your new website’s all important first-impression.
Results we’re proud of
-
4 Design awards
-
38 Languages
Ensuring a smooth transition
Our SEO migration services provide a smooth transition from our clients’ old websites to their brand-new sites, without risking a drop in traffic. We work closely with businesses to ensure minimum disruption when launching a new website, setting up our clients to hit the ground running with their new sites and driving results off the bat. Want to discuss your next website project? Get in touch below.
Smoothly implemented with no measurable disruption
Our website was in need of a new, updated look. Our technical content was known and strong within our industry and was important to maintain. The Extramile Digital team listened to our needs, came up with a plan, and smoothly implemented it with no measurable disruption to our status as subject matter experts online.”
Efficiency, Expertise and Supportive
“Efficiency, Expertise and Supportive are the words that come to mind to describe Extramile. We would highly recommend their service to anyone looking to build & maintain a new website.”
Interested in the details?
We have a specialist SEO migration team who manage the transition of websites day in and day out. Their experience with migrations provides them with better attention to detail and more strategic solutions.
Involved from Day One
The sooner SEO can get involved in the process, the better your new website will perform and the more efficient the work will be.
One of our SEO migration specialists will attend your website kick-off meeting to ensure we know what you’re all about and what your goals are.
Analysing Current Performance
We’re expert analysts. We trust the data and let it guide our decision-making. The recommendations we make aren’t just our personal preferences, they’re what we know will work best.
By diving into how your current site is set up and running an audit, we can determine which pages perform well and need to be treated sensitively during the migration.
Mapping Out Your Current Site
We collaborate with our design team to ensure the structure of your new sitemap is set up for success.
This is where creativity and strategy meet to ensure both your users and search engines can navigate your site with ease.
Keyword Research
Keyword implementation can help your website show up more in search results and bring relevant traffic to your website organically, maximising the chances of conversion.
Before writing and implementing any new content for your site we’ll compile keyword terms that you want to rank for, look at what terms your top competitors are ranking for and what your current site ranks well for.
We can then provide you with content guidelines and a keyword map to inform your content writing and help your web pages drive quality traffic to your new website.
Metadata Review
The snippets of text you see on a Google search result – this is your metadata. Optimising this can improve visibility for your priority terms, and increase clicks through to your website.
Analytics Setup
To ensure you can track your new website’s performance closely and accurately we’ll conduct a thorough review of your GA4 account and set up any new events that you want to track.
Redirects
When you move to a new website, the URL structure of some webpages might change. This will mean the old URL will now send traffic to a 404 page which will have a negative impact on your SEO. Redirects will allow us to map your old URLs to new URLs before your website goes live, ensuring your users are directed to exactly where they need to be.
Preparing for Go Live
We’ll run an audit of your staging site and fix any urgent issues before you switch your website live.
✔ Go live support
We’ll take care of some final technical checks for your new site and monitor post-live performance closely. It’s important to remember that it’s normal to see traffic drop slightly after a website migration. Our services aim to maintain what you had previously, and lay a sound SEO foundation to build on this month on month.
Discuss your SEO Migration today
Whether you’re thinking about a new website or already in the process of migrating, it’s not too late to get SEO involved in your new website migration. Contact our team today and our SEO migration experts will arrange a chat to talk through your options.