ExtraByte – How to Optimise Content for AI Search

Are your competitors featuring in AI search results, but you’re not? If so, you’ll miss out on valuable brand visibility which, according to the rule of sevens in B2B marketing, contributes directly to an increased level of conversions. 

As a new route of search marketing opens (AEO or AI engine optimisation), it’s important that your business adopts early best practices to ensure it doesn’t get left behind as AI search takes over. 

B2B buyers are using AI search, it’s not just a B2C channel. So, join our experts as we jump into how to get your business at the top of AI platforms from Chat GPT to Gemini, AI Overviews to Perplexity and everything in between. 

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Why You Need to Learn

Our next ExtraByte webinar will reinforce that the search landscape has fundamentally changed and that an AI model now sits between the user and your brand.

Being included in an AI answer or citation is often more valuable than simply ranking for a keyword. Content must clearly demonstrate expertise, authority and clarity to earn the AI’s trust. 

High quality AEO directly supports high-level B2B outcomes. It drives engaged sessions to the site sites and gives a competitive advantage in long, complex sales cycles.

Join the panel of James Alderman, Hollie Rowe, Wayne Povey and Jim Keeble as they delve into a conversation into all things AI search optimisation. There will also be a breakout session where our team will answer questions directly.