Enter the search spotlight with specialist B2B SEO strategies
Search engine optimisation is the art of driving users to the website through platforms like Google, Bing or Generative AI Platforms.
Let’s talk B2B SEO!
Who will people find when they search for your products or services – you or a competitor? If you want to drive traffic to your website and increase brand awareness, leads and sales, you need to be visible on Google, AI Search and Chat GPT. This is achieved through smart, content and technical SEO. We can craft your SEO strategy to ensure your website performs to a technical level and has high-quality content that ranks for both traditional search and new AI models.
Using the expertise of a B2B SEO Agency
When we strategise, we consider ourselves as an extension of your marketing team. We learn to be experts in your area and combine this with our SEO skills to deliver cutting-edge SEO performance. Your future self will thank you when the next Google core update rolls round…
Piecing together a good SEO strategy isn’t something you can do when you get a spare 20 minutes. It requires long term thinking and understanding.
Keyword Research
Effective B2B SEO starts with understanding your audience’s intent. By identifying keywords tailored to business decision-makers – whether they’re seeking solutions, comparing vendors or gathering insights – you can target every stage of their buying journey. Smart keyword research increases visibility among key prospects and positions your brand as an industry leader.
Longtail Optimisations
Balancing short-tail and long-tail keywords is vital for B2B SEO. Short-tail terms drive broad industry awareness, while long-tail phrases informational terms in AI search and captures high-intent buyers. This mix generates qualified leads and ensures your site ranks for both competitive and niche business queries relevant to your ideal clients.
Website Structure
For B2B companies, a clear site structure showcases your expertise and simplifies navigation for potential clients. Logical menus, well-organised content and effective internal linking help businesses quickly find information. Good structure boosts your search rankings and demonstrates professionalism, building trust with decision-makers researching solutions.
Blog Writing & Topical Authority
A strategic B2B blog attracts and educates business buyers. Regularly publishing insightful posts on industry challenges, solutions or trends positions your business as a knowledgeable partner. Over time, this content builds topical authority, improves keyword rankings and fosters trust with companies looking for reliable expertise in your sector.
Technical Audits
Routine technical audits are crucial in B2B SEO. They uncover behind-the-scenes issues such as crawling errors, site speed barriers and broken links that could block business clients from finding your services. Consistent audits mean your website stays accessible, loads quickly and fully supports your conversion efforts.
Ready to Rank? Let’s Talk.
Your competitors are already investing in B2B SEO, and every day without a strategy is ground lost. Whether you’re starting from scratch or looking to sharpen what’s already in place, our specialists are ready to build a search presence that puts you in front of the right decision-makers.
Get in touch today, and let’s map out your route to the top of search.
Staying up-to-date with algorithm changes
Google often rolls out updates to how it ranks content on SERPs. In a search world dominated by AI, the way we do SEO is evolving and results are looking incredibly different. Search engines typically prioritises helpful, well written content higher.
Future-proofing the websites we work on, our content B2B SEO marketing team work to a set of guidelines which Google says is imperative when writing content. E-E-A-T, expertise, experience, authority and trust, should be worked into all SEO content.
The other side of the search world, which is imperative for ranking well, is technical SEO. In some of the recent algorithm updates, Google has increased the dependence on good performance of technical Core Web Vitals.
These are ranking factors that our developers follow when creating new websites and improving existing ones.
Results we’re proud of
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166% MoM organic revenue increase
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68% Increase in checkout conversions from organic users
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78% Increase in checkout conversions from all users
Let’s get started
It’s ok if you don’t love SEO, because we do!
Let us strategise, implement and track a high-performing SEO strategy that returns on investment. Use the contact form below to reach out to the experts at Extramile Digital. We’re really friendly and can’t wait to hear more about your business and marketing goals.
Supportive, creative and innovative
“Supportive, creative and innovative – Extramile Digital have been great to work with, improving our Website, SEO and our Social Media output.”
We have definitely seen an improvement
“We were looking to get a new website and get some help on how to draw customers to the new site, we contacted Extramile Digital who put a lot of work into our site to give Vacucom a new fresh and professional looking website, we also used their team to carry out the SEO, we never used anyone to look at the SEO before and to be honest I was a bit sceptical but we have definitely seen an improvement on the amount of enquiries we have been getting as a direct result of the work Extramile have done for us.”
Frequently asked SEO questions
Our team of marketing gurus have shared their top tips for success in B2B social media marketing best practices. By implementing best practices in everything we do, we help you achieve measurable results while establishing your brand as a leader in the B2B space.
What’s more important, content SEO or technical SEO?
Neither are the most important, they’re both as important as each other. With low quality, spammy content you won’t rank. With low quality technical essentials you won’t rank. So, create brilliant content that informs your customers and do it on a crawlable website that loads quickly on mobile and desktop.
How long does it take to see results from SEO?
Seeing the benefits of SEO can take a little longer than putting a budget behind adverts, for example. Depending on your strategy, it can take months to see significant improvements.
Is SEO a valuable investment?
Yes, SEO is an essential channel for a holistic marketing strategy. It’s a valuable investment for businesses looking to increase their online visibility and those looking to attract new customers.
Does black hat SEO still work?
No! Black hat SEO is the use of unethical and unsustainable tactics that can almost always result in penalties from search engines.
Our ethos of quality, authoritative SEO means much of what we do is future-proof. Google will always promote technically healthy websites that contain a range of informative and well optimised pages, regardless of algorithm updates.
ROI Reporting for SEO
Every time we make a change to your website, we ask ‘will this have a positive effect on conversion rates?’
Our sole aim of our B2B SEO strategies is to help you reach your business goals. By integrating a CRM system, SEO ROI reporting becomes easier with the opportunity to attribute a marketing channel to a lead.
By the end of your first year using our SEO services, you will see how many conversions organic search has brought in. You will also see how much you have spent on SEO, making it a measurable investment that pays off. For most B2B clients, we class a conversion as an email, phone call or contact form enquiry. But where a CRM or e-commerce is set up, we can attribute actual sales to a channel.
We attract quality leads interested in your products and services by using smart keywords and relevant content topics.
Let’s Create an incredible SEO Strategy
Revolutionise your website’s visibility with our proven SEO strategies.