Ep. 04 – How to Use Longtail Keywords in AI Search

Master how to use longtail keywords in AI search and ensure your content gets surfaced by ChatGPT, Gemini and other generative AI models and LLMs with the latest episode of the DigitalMile Podcast. 

In this episode, Jim Keeble, SEO Account Manager, and Tristan Veasey, Digital Marketing Account Manager, break down the shift from traditional SEO to AI-powered discovery and why a robust long-tail strategy is your most powerful asset in 2026.

As AI search engines evolve, they prioritise specific, intent-rich queries over broad terms. Discover how to find and implement longtail keywords that align with modern search algorithms.

Key Takeaways

• Specificity Wins – Longtail keywords are longer, more specific phrases that reveal a user’s exact intent, perfect for AI summarisation.
• Quality Content is Still King – Following Google’s EEAT guidelines is still key to appearing in search results, including AI overviews.
• Don’t Neglect Schema – Use Schema markups to help the AI scraping bot recognise FAQs. 
• Target Questions – AI models love answering questions. Frame your content around conversational, longtail questions to increase your chances of being cited.
• Strategic Mapping – Building a longtail keyword map ensures you cover a topic cluster comprehensively, signalling authority to AI crawlers.

Subscribe to the DigitalMile Podcast for more B2B marketing insights and actionable SEO strategies for your business.

Listen or watch this episode.