Tardis: Transforming Digital Presence into a Commercial Engine
The challenge
For years, Tardis Environmental was well known digitally as a “portable toilet” hire company. This perception created a glass ceiling, causing them to miss out on high-margin, complex contracts in hazardous waste and infrastructure. The legacy site suffered from broad, low-value visibility and a lack of clear service hierarchy, failing to capture the “Emergency” and “Bulk” intent critical to securing recurring bigger and better B2B partnerships.
The Strategy
Our objective was a total strategic pivot: shifting the market perception from a simple equipment hirer to a “Reliable, Tech-Enabled, Full-Service Environmental Partner”. We moved away from “vanity traffic” to focus on Commercial Value and Intent.
The plan targeted three specific pillars:
Intent Refinement: Prioritising high-intent commercial terms over broad, low-value keywords.
Authority Building: Establishing a “One-Stop Shop” identity for welfare, wet waste, and bulk water services.
Conversion Optimisation: Streamlining user journeys to capture “panic-click” emergency leads.
The Execution
In collaboration with the technical team, we rebuilt the site from the ground up to serve as a high-performance sales tool:
- Architecture Overhaul: Introduced clearer service hierarchies and improved internal linking to align page intent with specific B2B search queries.
- Emergency Positioning: Optimised metadata and content to intercept high-value “Emergency” and “Bulk” searches.
- Content Consolidation: Deliberately pruned low-performing, “trash” traffic pages to focus authority on priority service and conversion pages.
- UX & CTA Refinement: Streamlined the “Request Emergency Quote” journey and enhanced page layouts to emphasise Tardis’s unique value propositions.
The Result
The migration proved that a “smaller, sharper” digital footprint yields significantly higher commercial returns. Despite a strategic reduction in broad traffic, the site now functions as a high-precision lead generation engine within 6-months:
+46.7% Conversion Rate
An uplift (from 6% to 8.8%) driven by improved messaging and CTAs.
33.8% Improvement on Average Position
By improving our average rank by 34% we have successfully placed Tardis in front of a much larger audience of high-intent buyers
+73.8% Impressions
Sharp growth in visibility for urgent, high-margin service searches.
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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14 Bespoke pages built
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85 Products imported
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11% Increase in enquiries