NCH Europe: Driving Commercial SEO Growth Across Europe
NCH Europe is a leading supplier of industrial maintenance, cleaning and water treatment solutions, serving manufacturing, facilities management and commercial operations across Europe.
With a broad product portfolio and multiple regional markets, NCH Europe supports businesses in maintaining operational efficiency, compliance and safety through specialist products, technical expertise and local service delivery.
The challenge
NCH Europe operates in a large, complex SEO environment, with hundreds of products, technical queries and regional search behaviours.
The challenge was to:
- Improve organic visibility across priority product and solution areas
- Increase engagement and enquiries from organic search
- Manage performance in an evolving SERP landscape impacted by AI overviews
- Ensure SEO growth translated into meaningful commercial actions, not just traffic
The strategy
An SEO-first strategy focused on technical relevance, product discoverability and intent alignment.
Priority was given to:
- Optimising key product and application page
- Improving rankings for high-intent industrial and maintenance queries
- Supporting brand and non-branded visibility across European search demand
- Measuring success through engagement and key events, not CTR alone
The execution
- Optimised core product and application pages for search intent and clarity
- Improved internal linking and technical foundations across priority sections
- Monitored query-level performance to capitalise on growing demand areas
- Refined tracking to better understand organic enquiries and form activity
The Result
8949.2%
Increase in organic conversions
27.3%
Increase in keywords ranking in the top 10
1352.7%
Increase in new users on the site
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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14 Bespoke pages built
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85 Products imported
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11% Increase in enquiries