The Box Factory: Driving Visibility and Conversion in Packaging
The Box Factory is a UK-based manufacturer of bespoke corrugated cardboard packaging, supplying custom box solutions to businesses across a wide range of industries. They combine in-house manufacturing expertise with a strong focus on technical standards, sustainability, and practical packaging design.
The challenge
Operating in a competitive, price-sensitive market, The Box Factory needed to scale digital demand while maintaining lead quality.
The challenge was to build a joined-up digital approach across SEO, PPC and on-site experience that:
- Increased visibility beyond branded search
- Captured demand earlier in the buying journey
- Converted high-intent traffic into measurable enquiries
- Delivered efficiency as competition and SERP complexity increased
The Strategy
An integrated digital strategy aligned SEO, PPC and social around demand capture and conversion.
SEO focused on expanding non-branded visibility through technical, informational and standards-based content. PPC was used to capture bottom-funnel intent efficiently and refine targeting. Design and UX improvements ensured clearer journeys, stronger trust signals and better conversion support. Social worked to reinforce the messaging and boost presence.
The execution
- Expanded SEO content around packaging standards, materials and box types
- Optimised key service and industry pages to support conversion
- Refined Google Ads targeting and messaging to improve efficiency
- Improved tracking to better measure enquiries, calls and key actions
The Result
310%
Increase in organic impressions
188%
Increase in organic clicks
13.9%
Growth in SEO-driven key events
33%
Increase in PPC conversions with a 23% lower cost per conversion
26.9%
Increase in click through rate via Google Ads
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
-
36.8% increase in organic users year-on-year
-
14.5% improvement in engagement rate
-
243.8% growth in SEO-driven key events