Sticking with success: How F. Ball boosted engagement with a bold digital shift
Our goal for F. Ball’s new website was to enhance user experience (UX), drive online engagement, and showcase their premium flooring products with a brand new and bespoke-built website.
Explore the innovative strategies and solutions we implemented to enhance UX, drive engagement, and boost sales for the UK’s leading flooring adhesive company.
14
Bespoke pages built
85
Products imported
11%
Increase in enquiries
The challenge
As an industry leader in the manufacture of flooring adhesive and preparation products, F. Ball needed a high-quality website that better represented its market-leading business.
F. Ball’s old website had become dated, slow and difficult to navigate. Key features weren’t working correctly, and SEO improvements were required to enhance the volume and quality of traffic to the website.
Challenge accepted.
The process: Extramile takes to the floor
The project ignited with all of F. Ball’s key stakeholders in attendance for a kick-off meeting. We conducted detailed user journey mapping and an interactive sitemap exercise to clearly understand F. Ball’s goals and how we could improve the user experience for their customers.
A full assessment of their existing system was carried out to identify opportunities for improvement, enabling us to elevate core features, lay strong SEO foundations and appeal to an international audience. This process is the equivalent in F. Ball’s industry to sub floor preparation; without which the end product will undoubtedly suffer.
Strategise
We define goals and plan your digital path.
Ideate
We brainstorm creative solutions and features.
Deploy
We build and launch your website with precision.
Measure
We track performance and refine continuously.
The Result: From floor to ceiling
Our team forged a user-centric website for F. Ball that positions them as the industry authority on subfloor preparation and adhesives. By prioritising clear, trustworthy information and intuitive navigation, the site empowers F. Ball’s target audiences – from flooring professionals to architects – to find what they need quickly.
This new website helps establish F. Ball as the go-to resource in their industry and fosters a valuable sense of trust. Additionally, the website’s technical prowess is primed to generate high-quality traffic and new business after a successful SEO-led website migration.
Seamless usability
Ensuring the new website is fast, intuitive and easy to use across all devices.
Dynamic branding
Enhancing their distinctive branding by developing a dynamic design system that will be utilised not only on the website but also in future marketing efforts.
Manageable CMS
Connecting an easily manageable CMS that allows for flexible updates to products, new articles and other web pages by the client team.
Enhanced functionality
Providing users with accurate features such as a product coverage calculator, Wholesale Locator, and RAG search to improve the customer experience.
Targeted experiences
Create user-focused landing pages tailored to F. Ball’s distinct user groups, delivering personalised experiences for each.
Distinct consistency
Established a clear visual distinction between the F. Ball corporate/product site and the members-only Ball Rewards, while maintaining a consistent user experience across both areas.
What F.Ball had to say
We have found them to be highly professional and innovative
“Having worked with Extramile on our website revamp we have found them to be highly professional and innovative. The team are excellent and easy to work and communicate with giving us the desired result we were looking for.”
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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10% Decrease in Bounce Rate
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59% Increase in Organic Sessions
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87% Increase in Average Session Duration