The people behind our brand

I am a Digital Marketing Executive with a sharp focus on paid strategies and creative content. While my main responsibilities are managing paid ads (Google/LinkedIn) and creating engaging social content, I also provide support to the SEO team. In my free time, I love catching up with friends and family, unwinding with a book or binge-watching a good Netflix series.

I’m still here! Only two days a month, but I still have input for the team and contribute to Board meetings and quality management. From 25 years ago to now, the changes in our business have been astounding. I’ve learned so much and there is so much to learn.

I’ve just recently started working with the company, I started off my SEO career moving from South Africa to Mauritius where I spent a good 3 years working in a small company, then deciding to move back to South Africa after some unfortunate events in Mauritius. Once I was back in South Africa, I decided to move across to the UK where I wanted to continue my career in SEO. That’s when I came across the amazing opportunity to work in the EMD team.

I absolutely love what I do. From shaping smart, effective digital strategies to coaching and mentoring my team. My passion lies in building strong client relationships, helping businesses grow, and supporting my team to do their best. I bring a people-first approach to strategy, blending creativity with clear direction to deliver real results for our clients. Outside of work, you’ll usually find me exploring Cornwall’s beaches and coastal paths with my family and two lively (and slightly crazy) dachshunds.

I’ve been working in SEO for nine years, starting out in a global digital agency in technical SEO before moving into content strategy, and eventually account management. I love the mix of problem-solving, creativity, and data – and honestly, nothing beats watching a good strategy climb the rankings. I’m all about taking a holistic approach, building great client relationships, and finding the little tweaks that make a big difference. Outside of work, you’ll usually find me relaxing with my old (but still a baby) Border Collie, getting stuck into a new recipe, gaming, or playing bass guitar with my band. I’m also a serial DIY-er – sometimes successful, sometimes… character-building.

I’ve been at Extramile for over a decade now, starting out as a junior web developer with my current role being Digital Transformation Manager. I focus on driving continuous improvement and embracing innovation across the business to improve efficiency and keep us ahead of the curve. I push the team to build websites that meet the highest standards of quality, performance and accessibility. I love problem-solving. Whether I’m debugging code, rethinking a process, or exploring new technologies, finding the most effective solution is what excites me. Outside of work, I’ll either be exercising or working through the never-ending DIY list my Wife creates.

I started at EMD just over three years ago, becoming the business’s FIRST EVER Digital Marketing Apprentice. Fast forward three years, and a few job titles later, it’s fair to say I’m well and truly immersed in the world of SEO and copywriting. I find it exciting working on strategy driven campaigns for our clients, generating meaningful results, and playing my part in their digital growth. If the last three years have taught me anything it’s that the digital landscape is constantly evolving, and as Digital Marketers, it’s our job to evolve with it. In other words, stay on your toes and you’ll never be surprised (famous last words).

I’ve been part of the team since early 2024, managing SEO accounts for a mix of clients across different industries. I love learning, which is good because digital marketing is an ever evolving wheel, but that’s all part of the fun. I enjoy the challenge of helping clients hit their KPIs through visibility and growth online.