TikTok marketing for medical client, Trials4us
Trials4us is a well-established organisation with over 20 years of experience conducting medical research with both healthy volunteers and patients. Their work plays a crucial role in developing new medicines for various conditions. However, despite their extensive experience and contributions to medical research, trials4us faced significant hurdles in enhancing their online presence and expanding their impact.
That’s where our social media marketing comes in.
4060%
Increase in reach
820
New followers in a week
3000
More website clicks
The challenge
Trials4us faced several challenges that limited their growth and market visibility. Their limited online presence restricted visibility, particularly within the medical and pharmaceutical research community. They also struggled with communication barriers, making it difficult to convey the importance of their medical research to potential clinical volunteers and the broader public. In a crowded market, Trials4us lacked a clear competitive differentiation.
Recruiting new volunteers was a significant challenge, hindering their ability to advance clinical trials.
Lastly, the absence of a comprehensive digital marketing strategy meant missed opportunities to leverage online platforms for audience outreach and engagement.
This where Extramile came in.
The Process: A revolutionary social process
To overcome the challenges faced by Trials4us, we designed and implemented a highly focused social media marketing strategy tailored to their specific objectives. This approach began with the creation of a comprehensive content calendar, strategically crafted to deliver consistent and impactful messaging aligned with their goals.
Recognising TikTok’s immense potential to connect with a broad and diverse audience, we developed a cutting-edge social-first video strategy. Collaborating closely with Trials4us, we produced dynamic, native video content designed to educate potential clients and drive meaningful engagements.
Our approach incorporated varying formats and lengths to cater to different viewer preferences, with a strong emphasis on educational storytelling to raise awareness about medical research and inspire participation.
To ensure the success of this campaign, we implemented performance tracking through UTM parameters. This allowed us to precisely monitor conversions stemming from their TikTok profile, providing actionable insights to optimise results and take steps to measure ROI. The integration of strategic planning, innovative content, and meticulous performance analysis showcased our expertise in delivering meaningful outcomes for Trials4us.
The result: Exceeding expectations
The results of this strategy exceeded expectations, delivering significant growth and improved engagement for Trials4us.
Conversions
The campaign delivered 2.5k website clicks and 7 phone number clicks, directly contributing to lead generation efforts.
Reach
The campaign reached an astounding 219.4K users, marking a +4060% increase, greatly enhancing Trials4us’s visibility.
Comments
The campaign generated 90 comments, reflecting an incredible +8496% increase. This demonstrates the emergence of an active and engaged community.
Shares
With 782 shares (+39000%), the content achieved exceptional virality, indicating that viewers resonated strongly with the messaging and shared it widely.
Likes
The campaign received 1.6k likes, a +14218% increase, showcasing positive audience sentiment and appreciation.
Watch time
The total watch time reached 1 month, 2 days, and 21 hours, with an 8496.8% increase. This highlights the compelling quality of the videos, keeping viewers engaged for extended periods.
Get results like this
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
Here’s our next result
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1408% Increase in Facebook impressions
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10,000 LinkedIn impressions reached
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2199 Instagram impressions reached